Beauty

In my retail buying stimulation course, me and my group member did a product assortment and a six month buying plan for Fenty Beauty‘s summer collection

In this group project, we picked a round of influencers for the skincare brand Tatcha to promote their bestselling product, Water Cream Moisturizer. We had to monitor KPI’s, plan a launch event, and make social media mockups

From my Advertising and Branding Persuaive Design class where I had to articulate my vision for this campaign from the concept to execution to delivery. The purpose of this campaign for Truly  is to showcase what real skin really looks like, and for people to love their skin from all their imperfections such as acne to scarring. 

Me and my group had make a business plan for a specific niche market which is a haircare line for people with psoriasis and enzyme. We developed everything from the ingredients to the supply chain to the marketing to the financials